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The #1 Roblox growth operator
WE GROW
ROBLOX
GAMES.
Indigo is the leading growth operator for Roblox. We partner with developers and studios — deploying traffic, buildingmonetization, and running live-ops at scale.
260+
Plays across portfolio
You built something great.
Now unlock the rest.
Getting a Roblox game to work is hard — and you've done it. But there's a gap between a good game and a game that performsat its real ceiling. That gap has a recipe.
With Indigo
Launch — day-one strategy to featured placement
Traffic — paid UA, algorithm, 260+ game network
Live-ops — events, seasons, updates — fully managed
Monetization — proven playbooks, max LTV
Legal & IP— full coverage, clean transitions
Without Indigo
Signed a deal — the special ingredient wasn't there
Cookie — cutter playbook, not built for your game
You're one of hundreds — not a priority
Revenue share — that doesn't match the value you bring
Slow reactions — when your game needsattention now
260+ games.
One operator.
What we've
actually done.
Don't Get Crushed By 67
New traffic infrastrucrure + frequent trendy updates + work with target audience to increase CTR
Phase 1
Monetization Redesign
Added subscription, battle pass, limited cosmetics. Repriced GamePass.
↑ ARPU +220% within 14 days
Phase 2
Traffic Campaign
Cross-portfolio promotion across 40 similar games + paid UA burst.
↑ DAU ×4.2 in first week
Phase 3
Live-Ops Calendar
Weekly events, double XP, limited items. Full calendar managed by Indigo.
↑ D30 retention +38%
Phase 4
Algorithm Optimization
Thumbnail A/B tests, session time engineering, sort score boost.
↑ Organic discovery ×3.1
Peak DAU · 60 days
Daily Active Users
Revenue multiplier
1 rev stream → 6 streams
D30 retention · baseline
Retention gain
ARPU · $0.018 baseline
Revenue per DAU
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
VOID
STRIKE
2-person team, monetized but stuck. Strong core loop, poor new-player experience, no live-ops system.
✓ Partnership · Rev-Share
Phase 1
Onboarding Rebuild
Full tutorial redesign, first-session rewards, early progression hooks.
↑ D1 retention 18% → 41%
Phase 2
Season Pass Launch
Ranked season with leaderboard, cosmetics, and season pass urgency loop.
↑ ARPU +340%
Phase 3
Creator + UA Burst
12 Roblox creators, simultaneous content drop + paid UA amplification.
↑ DAU ×6 in 72 hours
Phase 4
Ongoing Live-Ops
Weekly tournaments, bi-weekly updates, monthly seasonal events.
Sustained growth achieved
D7 Ret: 11%
D7 retention after fix
ARPU baseline
After season pass
Time to 10× growth
Days to scale
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
SHADOW
REALM
3-dev studio, launched organically, peaked at 800 DAU then flatlined. Great world-building, zero monetization.
Phase 1
Full Economy Design
Premium currency, pass, cosmetics store, XP boosts, pet gacha system.
Economy live in 12 days
Phase 2
Story Update + PR Push
New chapter as re-engagement hook. Community channel outreach.
↑ DAU ×8 in 2 weeks
Phase 3
Cross-Portfolio Funnel
RPG discovery from 18 related games. In-game banners + exit funnels.
34% new DAU from network
Phase 4
Monthly Guild Wars
Recurring event with exclusive cosmetics creates community and content loop.
+28% on event weeks
DAU: 800 flatline
DAU after 90 days
0 rev streams
Revenue streams added
No category rank
RPG category rank
Economy built in
Days to go live
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Don't Get Crushed By 67
New traffic infrastrucrure + frequent trendy updates + work with target audience to increase CTR
Phase 1
Monetization Redesign
Added subscription, battle pass, limited cosmetics. Repriced GamePass.
↑ ARPU +220% within 14 days
Phase 2
Traffic Campaign
Cross-portfolio promotion across 40 similar games + paid UA burst.
↑ DAU ×4.2 in first week
Phase 3
Live-Ops Calendar
Weekly events, double XP, limited items. Full calendar managed by Indigo.
↑ D30 retention +38%
Phase 4
Algorithm Optimization
Thumbnail A/B tests, session time engineering, sort score boost.
↑ Organic discovery ×3.1
Peak DAU · 60 days
Daily Active Users
Peak DAU · 60 days
Daily Active Users
Peak DAU · 60 days
Daily Active Users
Peak DAU · 60 days
Daily Active Users
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Don't Get Crushed By 67
New traffic infrastrucrure + frequent trendy updates + work with target audience to increase CTR
Phase 1
Monetization Redesign
Added subscription, battle pass, limited cosmetics. Repriced GamePass.
↑ ARPU +220% within 14 days
Phase 2
Traffic Campaign
Cross-portfolio promotion across 40 similar games + paid UA burst.
↑ DAU ×4.2 in first week
Phase 3
Live-Ops Calendar
Weekly events, double XP, limited items. Full calendar managed by Indigo.
↑ D30 retention +38%
Phase 4
Algorithm Optimization
Thumbnail A/B tests, session time engineering, sort score boost.
↑ Organic discovery ×3.1
Peak DAU · 60 days
Daily Active Users
Peak DAU · 60 days
Daily Active Users
Peak DAU · 60 days
Daily Active Users
Peak DAU · 60 days
Daily Active Users
CCU Growth After Indigo Integration
Player concurrency increased rapidly after Indigo optimized monetization, traffic acquisition, and live-ops systems
Day one to
scale.
Five moves. Proven across 260+ games. Every partnership follows the same playbook.
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
Step 02
Strategy
A 90-day roadmap specific to your game. No generic advice. Every milestone is tied to a real metric, every owner is named.
90-day roadmap
Week-by-week update schedule with clear deliverables
Clear ownership
Each task has one owner — Indigo side or developer side
Milestone triggers
What metrics unlock what investments or pivots
Risk register
Economy risks, competition risks, platform risks — pre-mapped
STEP 03
Launch
Day one of partnership, the full growth stack activates. Traffic, monetization, and live-ops all go live simultaneously — no ramp-up lag.
Traffic on
Paid and organic growth channels activated from day one
Monetization live
Offers, pricing tiers, and spend loops deployed immediately
Growth stack
Analytics, A/B framework, and event pipeline set up
Creator activation
UGC and creator pipeline launched in parallel
STEP 04
Operate
We run the machine. Live-ops events, traffic management, weekly optimization reviews — all handled by Indigo. You build, we operate.
Live-ops events
Weekly and seasonal events planned, built, and executed
Traffic management
Continuous spend optimization across all channels
Weekly reviews
Every metric reviewed, every decision documented
Player feedback loop
Community signals surfaced directly to the dev team
STEP 05
Scale
Data compounds. Systems hold under load. When the next ceiling appears — and it will — we already have the playbook to break through it together.
Compounding data
Every week of data improves every future decision
Systems at scale
Infrastructure tested and proven at 100k+ CCU
Next ceiling plan
Proactive identification of the next growth constraint
Long-term partnership
Scale-up optionality and deal lever expansion built in
STEP 01
Audit
Before anything moves, we understand exactly where the game stands. We dig into retention curves, monetization gaps, and what is preventing the next growth ceiling from breaking.
Metrics deep dive
D1 / D7 / D30 retention, CCU trend, ARPDAU benchmarking
Monetization gaps
Spend depth, conversion funnel, pricing calibration
Growth ceiling
Identify the single constraint blocking the next 2–5× revenue
Competitive map
Tier classification, comparable games, white space analysis
Step 02
Strategy
A 90-day roadmap specific to your game. No generic advice. Every milestone is tied to a real metric, every owner is named.
90-day roadmap
Week-by-week update schedule with clear deliverables
Clear ownership
Each task has one owner — Indigo side or developer side
Milestone triggers
What metrics unlock what investments or pivots
Risk register
Economy risks, competition risks, platform risks — pre-mapped
STEP 03
Launch
Day one of partnership, the full growth stack activates. Traffic, monetization, and live-ops all go live simultaneously — no ramp-up lag.
Traffic on
Paid and organic growth channels activated from day one
Monetization live
Offers, pricing tiers, and spend loops deployed immediately
Growth stack
Analytics, A/B framework, and event pipeline set up
Creator activation
UGC and creator pipeline launched in parallel
STEP 04
Operate
We run the machine. Live-ops events, traffic management, weekly optimization reviews — all handled by Indigo. You build, we operate.
Live-ops events
Weekly and seasonal events planned, built, and executed
Traffic management
Continuous spend optimization across all channels
Weekly reviews
Every metric reviewed, every decision documented
Player feedback loop
Community signals surfaced directly to the dev team
STEP 05
Scale
Data compounds. Systems hold under load. When the next ceiling appears — and it will — we already have the playbook to break through it together.
Compounding data
Every week of data improves every future decision
Systems at scale
Infrastructure tested and proven at 100k+ CCU
Next ceiling plan
Proactive identification of the next growth constraint
Long-term partnership
Scale-up optionality and deal lever expansion built in
People who’re making
it happen.
We've been inside the Roblox ecosystem long enough to know what works — and what kills a game before it has a chance.
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Matthew
CEO
Runs the Indigo Engine and leads studio strategy.
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Olivia
Lead Producer
Leads live ops for top portfolio games, through a data-driven approach.
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DIm
HRD
Experienced HR leader responsible for building high-performing teams.
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James
Thumbnail Lead
Leads marketing and discovery strategy for Indigo games.
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Alex
Tech Lead
Leads digital infrastructure and core systems at Indigo.
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Ronald
Acquisition Executive
Evaluates new opportunities and identifies the most promising Roblox titles to bring into the Indigo portfolio.
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Evan
Partnership manager
Expert in scaling Roblox experiences through strategic networking and monetization.
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Slade
Partnership manager
Helps developers grow retention, visibility, and long-term revenue potential.
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Kumai
Partnership manager
Builds strong relationships with top Roblox creators
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Rose
Partnership manager
Led projects past 8M+ visits while onboarding developers and integrating games smoothly.
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Dan
Partnership manager
Worked on over 130 games. Identifies high-potential Roblox games and manages smooth studio integrations.
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Pedro
Partnership manager
Sources promising games, builds long-term partnerships, and supports onboarding into the studio ecosystem.
YOUR GAMEHAS MORE
IN IT.
Most games never reach their real audience. Not becausethey're bad — because they're missing the infrastructure toget there. We fix that.
3 studios onboarded this month
Partnerships reviewed on a rolling basis
Fast response · No commitment
3 studios onboarded this month
Partnerships reviewed on a rolling basis
Fast response · No commitment
What happens next
Real talk, real deal.
01
We review your game
DAU, retention, monetization potential — we dig infast. Usually within 48 hours.
03
Honest conversation
We tell you exactly what we see and whether it's a fit. No fluff, no upsell.
04
Deal on the table
If it makes sense — acquisition, rev-share, or hybrid. Clear terms, fast close.
